The event industry is in an evolutionary state, where organizers are now shifting their focus to anticipate the changes that will take shape by 2023.
“As technology continues to develop and become more affordable, event planners must consider how they can incorporate these advancements into their events. By doing this, they can ensure that the events and conferences they offer remain relevant and engaging,” says Lincoln Beck, event and industry expert at Biz Hero Online.
By 2023, event industry trends will be heavily influenced by the ever-evolving technology available, and event organizers must stay ahead of the curve to ensure successful events.
But what are the trends that will be shaping the event industry in 2023? Here are the top 5 on the list.
1. The Rise of Virtual Events
With the continued technological advances, it is no surprise that virtual events are on the rise. Virtual events are held online, often using video conferencing platforms such as Zoom or GoToWebinar.
Virtual events have several advantages over traditional in-person events, including being more cost-effective and accessible to a broader audience.
2. The Return of Live Events
While virtual events are certainly on the rise, there is also an increasing demand for live events. After more than a year at home, people crave opportunities to socialize and interact.
As such, we can expect a return of live events in 2023, albeit with some changes to how they are run to comply with health and safety guidelines.
3. A Focus On Health And Safety
One of the biggest trends shaping the event industry in 2023 is a focus on health and safety.
With the COVID-19 pandemic still ongoing, event organizers will need to implement strict health and safety measures to protect attendees. This may include temperature checks at the entrance, mandatory mask-wearing, and increased cleaning and sanitization efforts.
4. Hybrid Events
Hybrid events combine virtual and in-person elements, allowing participants maximum reach and flexibility. This trend will continue to grow and allow the event to be accessed from anywhere in the world without the need to travel.
With hybrid events, organizers can offer a high-quality event experience for both virtual and in-person attendees.
5. Increased Use Of Technology
Technology will play a massive role in the event industry in 2023. Event organizers will increasingly use technology to streamline event planning and management and enhance the attendee experience.
For example, we can expect to see more use of mobile apps, QR codes, and contactless payments. These technologies will allow event organizers to manage their events more efficiently and provide attendees with a more personalized experience.
Get Ahead of the Curve and Embrace Upcoming Event Industry Trends in 2023
As the world tries to open back up, the events industry is primed and ready to embrace the future with innovative technology and creativity. 2023 looks to be a groundbreaking year where virtual technology will merge with real events experiences in exciting new ways.
Naif Productions is your event & wedding planning company, working with you to ensure your event vision comes to life.
Contact us today, and let’s get planning!
This article was written by Eliza Kennedy.
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About Naif Productions:
Naif Productions is a strategic event planning, design and production firm specializing in corporate, live coaching sales events, social, non-profit, and weddings. Based in New York City, we produce events worldwide from Fortune 500 clients and coaches to families and charities. Naif Productions specializes in helping clients attain their goals, realize return on investment, and achieve the most unique, creative experiences.
About Annette Naif:
Since 1986 Annette Naif has been designing and producing custom events, helping clients create their unique style that translates into a memorable and profitable experience. Annette spent 17 years producing events in the motion picture industry where she helped coordinate numerous productions for film and episodic television programs. Since then Annette’s been running her own event production company, coaching other event planners, teaching an event operations and production course at NYU, and now is the CEO & Creative Director of Naif Productions.