Join the Workshop

During our 3-day Workshop you’ll learn my ...

Connections to Close Framework


Market to and find your ideal client


Leverage your network & expand your reach


Systems & tools to close potential clients

How to price your services

Join the Workshop

Learn My Proven Framework to Book a Solid Base of Event Planning Clients in 2022 for Just $47!!!

If you're ready to crush your marketing so that the clients come rolling in, join us for a 3-day workshop! 

Your Connections to Close Framework Workshop Ticket Gets You My...

  • Process on how to identify your ideal client
  • Steps for marketing to your ideal client
  • Tips on how to leverage your network and expand your reach
  • Systems and tools needed to bring a potential client to close
  • Approach on how to price your services
  • Daily 1 hour lesson
  • 30 minute Q&A session after the daily lesson

BONUS!!! Workbook to simplify and implement your marketing plan

Join us on February 8, 9 & 10 at 1PM ET

in an exclusive Zoom Event!

Learn our Simple, Authentic Strategies for Getting a Steady Stream of Wedding & Event Clients!


What are people saying about coaching with Annette?

"She gave us the real deal inside scoop on what to do, how to do it, and when to do it!"

"Last fall I enrolled in NYU’s Meetings and Convention Planning Diploma Program. Annette was the instructor for the Event Operations and Production course. I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better! Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed. I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else! ~ Andrea Dasent, A Jay Event Productions

"She guided me from start to finish."

“When I decided to change my career to do something that I was thinking about doing for many years and something I truly loved, I didn't know where to start. I knew I wanted to be an event planner and designer, and I was talented but I was lacking the business knowledge and the processes. That's when I turned to Annette for guidance and coaching. It was the best investment. She guided me from start to finish. If you're looking for someone to give you one on one coaching,100% attention to you, and help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor is invaluable!” ~ Gilda Suncar Babau, Gilded Grace Events

" I got my first client in the first few months of working with Annette!"

"When looking for a mentor/coach, I came across Anette's program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession. Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I would learn about useful tools and practical tips to grow my business." ~ Victoria Pazmany, Belle Events & Co

Join the
Event Planning
Business Workshop

"She gave me tons of tips and tricks...and held me accountable."

"Working with Annette and her coaching business was so amazing for me because there were so many minor details of running an events business I could have never researched enough to find. She gave me tons of tips and tricks and the overall most important factor for me was having someone to hold me accountable for the action steps I created! ~ Arielle Levav Thomas, All Time High Events

"Annette is an amazing coach. If you want accountability, she is all about it."

"She keeps you focused and meets you where you are professional. The information and guidance she provides are so helpful and I find myself going back to my notes to reference all the time. The jewels she gives can be applied to many things. I am so happy I was able to be coached by her." ~ Nicole Taylor, Events by Vash

*The testimonials, statements, and opinions presented on our website and social media are applicable to the individuals depicted. Results will vary and may not be representative of the experience of others. The testimonials are voluntarily provided and are not paid, nor were they provided with free products, services, or any benefits in exchange for said statements. The testimonials are representative of client experience but the exact results and experiences will be unique and individual to each client based upon their own efforts and actions within the program.

I'm Annette Naif, an event producer strategist, speaker, coach, host of A Turn of Events Live Show and Podcast, and this 5-day workshop, and the CEO & Creative Director of Naif Productions where they produce corporate, social, non-profit, and weddings.

For 25+ years, I've been strategically designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been my passion from the beginning.

For almost a decade, I've been coaching event planners around the world to create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromising their quality of life.

In addition to being an Adjunct Professor at New York University where I taught event operations and production to event planners from all over the world, I have received many accolades for my contribution to the event industry along with being featured in many publications.

I am the Founder and past President of the Event Planners Association for the New York Chapter. Over the years, I received finalist for the BIZBASH Reader’s Choice Awards Finalist for Producer of the Year, the Outstanding Leadership Award from the Event Planners Association, the 40 Over 40 from Senior Professionals Industry Network (SPIN), the Top 29 Influencers in the Event Industry to Follow, placed 5th on the Top 100 Eventprofs Leaderboard, and the Top 25 Women who Rule the Event Industry.