Coaching & Mentoring

Are you thinking of starting your own event/wedding planning business and don’t know where to start?

Are you struggling with your the current event/wedding planning business?

Do you want to learn how to price yourself?

Do you want to avoid making crucial mistakes along the way?

If you answered yes to any of these questions then you’ve come to the right place. We will customize a program just for you – exactly where you are in your business.

In our personalized coaching program, you will learn the secrets to:

  • Setting up your event planning business:
    • Choose a business name
    • Register the business structure
    • Create and register your website domain
    • Obtain an employee ID number
    • Consultation on website design/branding
    • Trademarking your business name
    • Opening business bank accounts
    • Obtain business insurance
    • Determine workspace
    • Start up costs
  • Pricing strategies – Flat fee, percentage, hourly or hybrid.
  • Intake Sheet/Questionnaire – What questions do you ask the client to get a clear understanding of their event?
  • Proposals – what should be included in your proposal to the client.
  • Budget preparation and Timeline Contract negotiation and what clauses you should have in the venue contract to protect your client
  • Request for proposal (RFP) to your client and to the venue
  • Agenda vs. Run of Show
  • Tips for an effective site inspection
  • Event planning process and systems
  • Social media and blogging setup, guidance and strategy
  • Review of your sales, consultation process and referral letter campaign
  • Hiring employees vs. contractors
  • Building your team
  • Strategies and resources for growth and expansion
  • Marketing strategy, target market and effective marketing tips
  • Consultation on bookkeeping, accounting and billing
  • Brainstorm business ideas and services that combine your talents
  • A professional resource to bounce ideas with, talk about fears and share concerns related to your career
  • General Q&A to answer all of your business or career questions
  • Advice on our favorite event technology
  • Work-life balance with your business

and much more!

You will get one-on-one time with Annette as you analyze where you are in your business and where you want to be. We will give you the foundation you need to help you build a solid event planning business.

You could waste hundreds of hours of time or thousands of dollars in trial and error trying to figure this out on your own. Or, invest in a mentor who has already solved these problems and hit the ground running.

To learn more on how to get started on creating the successful event/wedding planning business you’ve always wanted, please email us. We look forward to working with you!

I got my first client in the first few months of working with Annette!

When looking for a mentor/coach, I came across Annette’s program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession.

Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I would learn about useful tools and practical tips to grow my business. Since finishing my coaching program with Annette, I have received The Knot “Best of” Award two years in a row and this year [2023] been published in both California Wedding Day and Seattle Brides Magazine.

I would not be where I am without Annette as my mentor.

Victoria Pazmany
Belle Events & Co

Working with Annette and her coaching business was so amazing for me because there were so many minor details of running an events business I could have never researched enough to find. She gave me tons of tips and tricks and the overall most important factor for me was having someone to hold me accountable for the action steps I created!

Arielle Levav
All Time High Events

When I decided to change my career to do something that I was thinking about doing for many years and something I truly loved, I didn’t know where to start. I knew I wanted to be an event planner and designer, and I was talented but I was lacking the business knowledge and the processes. That’s when I turned to Annette for guidance and coaching. It was the best investment. She guided me from start to finish.

If you’re looking for someone to give you one-on-one coaching, 100% attention to you, and help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor is invaluable!

Gilda Suncar Babau
Gilda Suncar Babau

Annette is an amazing coach. If you want accountability, she is all about it. She keeps you focused and meets you where you are professionally. The information and guidance she provides is so helpful and I find myself going back to my notes to reference all the time. The jewels she gives can be applied to many things. I am so happy I was able to be coached by her.

Nicole Taylor
Events by Vash

I attended Annette’s session at The Special Events Conference this April and I’m so glad I did! I was looking for someone to help me elevate my event planning business. While I had many things in place over the years I wanted an outside view and an experienced & successful planner to help me fill in any missing pieces. Annette helped me choose a business name and gave me useful tips tools and processes that she’s learned and developed over time. She has a fun & warm personality, is non-judgmental & understanding, and generous with her resources. In addition, Annette & I have a similar way in which we work best and that is empowering to know that I don’t have to conform to processes that are unnatural to me in order to run my business successfully. I highly recommend having Annette as a coach to help get you to the next level of your business. Working with Annette has been one of the best choices I made this year! Thank you Annette! I’m looking forward to joining your next coaching program.

Lynn Solar
Purple Crown Productions

In 2016 I enrolled in NYU’s Meetings and Convention Planning Diploma Program. Annette was the instructor for the Event Operations and Production course. I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better! Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed. I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!

Andrea Dasent
A Jay Event Productions