Feeling Uninspired Into The Second Quarter
As we go into the second quarter of the year, it’s extremely important to keep the momentum going in your business. We did extremely well the first quarter of the year but I went into the second quarter feeling uninspired. This is not uncommon when you own a business...
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A Happy Client Is An Educated Client
Unlike a corporate job where the employees adapt to the culture of the company, as a business owner, we need to learn to adapt to the culture of each client, and that can be challenging as everyone has their own style of working. I found it’s important to set...
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Daily Systems of an Event Planner
I recently had an event planner client ask me how I schedule out my days and what systems I use. (I coach event planners on how to start an event planning business without making costly mistakes or help kick their existing business to the next level.) The first thing...
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Catering Tips to Consider and Ways to Cut Costs
Food and beverage costs can be a significant part of the event budget. Here are some things to know when working with a caterer, and money saving tips to consider. When putting your catering budget together consider the following factors: Number to attendees Length...
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Guest Blog: Personalization techniques to make content stand out in the mail
I met Monica and Merritt at the Shankminds conference this past January in NYC. The team at M&C has some great advice for direct mail personalization that makes a difference — and makes your message stand out. Take a look at this very brief video with some good...
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Tips for Hosting an Effective Retreat
An effective retreat should build camaraderie among the attendees, provide thought-provoking content, relieve stress, offer healthy food and beverage options, and include fun and motivating activities that are good for the mind, body and soul set in a positive...
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There’s No Crying in the Event Industry
Listen, I know better than anyone that running an event planning business can be extremely challenging but you can’t sit around and cry about it, you have to pick yourself up and keep going. Just this past month I was told NO more times I want to admit. HOWEVER, I was...
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Sexual Harassment in the Event Industry
With the growing concern of sexual harassment and sexual assault, event planners are finding it more important than ever to have conversations around code of conduct at their events. Many companies like the International Society for Technology in Education (ISTE) are...
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Event Budget: The 6 Biggest Expenses To Consider
Whether you are an event planner or hosting your own event, balancing an event budget can be challenging. As an event planner, it is your responsibility to provide a detailed budget and manage the finances throughout the planning process. We always like to cushion the...
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7 Hotel Concessions Every Event Planner Should Negotiate
Hotel agreements can be extremely intimidating but if you know what concessions can be negotiated you can save your clients thousands of dollars. 1. Sleeping Room Nights – In addition to negotiating a low attrition rate on our sleeping room block, we negotiate 1...
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