Guest Blog: Personalization techniques to make content stand out in the mail
I met Monica and Merritt at the Shankminds conference this past January in NYC. The team at M&C has some great advice for direct mail personalization that makes a difference — and makes your message stand out. Take a look at this very brief video with some good...
read more
Tips for Hosting an Effective Retreat
An effective retreat should build camaraderie among the attendees, provide thought-provoking content, relieve stress, offer healthy food and beverage options, and include fun and motivating activities that are good for the mind, body and soul set in a positive...
read more
There’s No Crying in the Event Industry
Listen, I know better than anyone that running an event planning business can be extremely challenging but you can’t sit around and cry about it, you have to pick yourself up and keep going. Just this past month I was told NO more times I want to admit. HOWEVER, I was...
read more
Sexual Harassment in the Event Industry
With the growing concern of sexual harassment and sexual assault, event planners are finding it more important than ever to have conversations around code of conduct at their events. Many companies like the International Society for Technology in Education (ISTE) are...
read more
Event Budget: The 6 Biggest Expenses To Consider
Whether you are an event planner or hosting your own event, balancing an event budget can be challenging. As an event planner, it is your responsibility to provide a detailed budget and manage the finances throughout the planning process. We always like to cushion the...
read more
7 Hotel Concessions Every Event Planner Should Negotiate
Hotel agreements can be extremely intimidating but if you know what concessions can be negotiated you can save your clients thousands of dollars. 1. Sleeping Room Nights – In addition to negotiating a low attrition rate on our sleeping room block, we negotiate 1...
read more
Wedding Planning Tips – 7 Mistakes Couples Make When Planning Their Wedding
Congratulations…you’re engaged!! Now it’s time to plan your special day. Understanding what goes into planning a wedding is so important but it’s NOT just about the details. There are many important things to consider. Here are 7 wedding planning tips to help couples...
read more
7 Tips for Dealing With Difficult Clients
As first published in Special Events Magazine. As a service-based event business, we have had our fair share of difficult clients from the know-it-alls, last-minute-changers, Prada-ideas-on-a-Wal-Mart-budgeter, can’t-make-a-decisioner, never-happys, the...
read more
Important Steps for a Sellout Event
On any given night, people have numerous options regarding how they'll spend their time and money. If you're hosting an event, obviously you want more of those people to give those things to you. However, planning a sellout event is not something that just happens...
read more
Event Lodging: The Next Best Alternative
When it comes to lodging for an event, most people automatically assume their only option is a hotel, especially if there is a hotel room block available. If you want room service, a business center, gym, and all the other amenities that come with a hotel then that is...
read more