Should You Be Selling During “Unsellable” Times?
Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer,...
Convert Your In-Person Events to Virtual Events
Address the “Why” The first tactic to planning your virtual event (VE) is to ask yourself why. Why do they want to attend? Why do vendors show up? Why do attendees show up? Normally, in a live event, the why could be getting buyers in front of sellers. Instead of an...
Planning Your First Event
The difference between the conference social where you had those delicious canapes and loved the wine so much you had to ask the bartender for the name and that family reunion where all that was left after half an hour was a bowl of peanuts and where Cousin Cletus did...
Live, Virtual or Hybrid Event Branding: A How-To Guide
Regardless of your industry, and whether you are hosting a live, virtual or hybrid event, branding is everything. Your target audience will often make split second decisions about your product/service, based on their most recent encounter with your branding. Branding...
How To Plan a Virtual Party
This time of year, we can usually start to look forward to our calendars filling up with parties and celebrations. But unfortunately, there are times (like now) when it just isn’t possible to gather your loved ones in person. Does that mean you have to forfeit the...
8 Ways to Deal With Wedding Planning Stress
There’s no doubt that wedding planning can be a stressful business. So many decisions to make, puzzle pieces to coordinate, people to manage. All the while, trying to juggle your job, your family, your social life, and paying the bills. But don’t forget: this is...
Love and Marriage in the Time of the Coronavirus
Coronavirus has had an impact on nearly every facet of our lives: job loss, work at home orders, restaurant shutdowns, remote schooling. And it’s not just the everyday that has been affected. What about those rituals? The rites of passage by which we mark the periods...
Force Majeure Clauses in Event Contracts
Does your force majeure clause in your venue agreement cover the cancellation of an event from the coronavirus? We recently had our first client ask if they could get liability insurance to cover the cancellation of their signed venue agreement for an event in June in...
Destination Feature: NIZUC Resort & Spa
This luxury resort does not lack options for breathtaking meetings and weddings. This resort highlights Mayan culture through a both modern and nature-focused design. Choose from beaches, multiple decks, a pier, their gardens, infinity pool and waterfall or this...
Feeling Uninspired Into The Second Quarter
As we go into the second quarter of the year, it’s extremely important to keep the momentum going in your business. We did extremely well the first quarter of the year but I went into the second quarter feeling uninspired. This is not uncommon when you own a business...