THE COOKIE-CUTTER TRAP: LESSONS FROM 300 WEDDINGS ON WHAT TRULY MATTERS

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We had a great time on our interview with Julie Comfort about THE COOKIE-CUTTER TRAP: LESSONS FROM 300 WEDDINGS ON WHAT TRULY MATTERS.

Julie Comfort is an experience designer, educator, and author of the forthcoming book Beyond Pretty. Julie teaches wedding planners and designers the invisible architecture behind the world’s most unforgettable events, and what separates a wedding that looks beautiful from one that people remember for the rest of their lives.

Julie shared a wealth of information about:

  • what ‘experienced design’ actually means in practice and why it is different from what most planners are already doing;
  • what ‘invisible luxury’ means and how planners can deliver it without increasing client budgets;
  • what having an actual framework changes for designing experiences;
  • what the most surprising thing is wedding planners can borrow from the immersive theater, luxury hospitality, and museum design world;
  • what the planners at the top of the new version of this industry are doing differently right now; and
  • so much more!

Connect with Julie Comfort:

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Cheers!

Annette

EVENT AND WEDDING PLANNING WORKSHOP – If you are looking to start your own event or wedding planning business (without making costly mistakes), or have an event or wedding business you are struggling with and don’t know how to turn things around, join us in the Event Planners Society FB Group where we will be announcing our next Workshop. You won’t want to miss it!

EVENT CONSULTING – If you are looking to host a live, hybrid or virtual event and have no idea where to start or need help finding a great venue for your event, reach out to us to set up some time for a FREE consultation call at events@naifproductions.com. Happy to help!

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