If you’ve been dreaming about starting a wedding or event planning business but keep telling yourself you need more time, more experience, or a perfect plan, this post is your wake-up call. You can launch in 60 days. Not someday. Not when everything is perfect. Now. Why Most Aspiring Planners Never Launch The number one… Read more »
Pricing is the topic I get asked about more than anything else in my 30+ years in this industry, and it’s the area where I see the most talented planners make the most costly mistakes. If your prices feel uncomfortable, if you regularly discount to close clients, or if you finish events feeling like you… Read more »
Have you ever felt like a brand was speaking directly to you? Like their message was written just for your situation, your desires, your frustrations? That doesn’t happen by accident. It happens because the business knows exactly who their ideal client is, and speaks directly to them. Why ‘Everyone’ Is Never the Right Answer When… Read more »
You don’t need 10,000 Instagram followers to book your first client. You don’t need a Google ad campaign, a viral reel, or a feature on a wedding blog. Your first client is almost certainly already in your network, you just haven’t told them you’re open for business yet. Your Network Is More Powerful Than You… Read more »
Starting a business is one of the most vulnerable things you can do. You’re putting your name, your dreams, and your time on the line, and doing it in an industry where other people’s most meaningful moments are in your hands. Of course there’s fear. Here are the six most common fears I hear from… Read more »
I’ve been in the event industry for over 30 years. I’ve produced corporate galas, destination weddings, large-scale non-profit events, and everything in between. I’ve made mistakes, pivoted strategies, rebuilt from difficult seasons, and built a business I’m genuinely proud of. Here’s what I know now that I wish someone had told me at the beginning…. Read more »
I hear it constantly from new planners: ‘I just need to get started, so I’ll take any client who comes my way.’ I get it. When your calendar is empty and the bills are real, beggars can’t be choosers, right? Here’s the thing: that mindset, left unchecked, creates a business that works you to the… Read more »
When most people think about marketing, they think about paid ads, influencer partnerships, or a big social media following. Those are all tools, but they’re not where your first clients are coming from. Your first clients come from intentional, structured outreach to the people who already know and trust you. And it can happen in… Read more »