Month: June 2020

Should You Be Selling During “Unsellable” Times? 

Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer, you should be selling it. Your act of… Read more »

Convert Your In-Person Events to Virtual Events

Address the “Why” The first tactic to planning your virtual event (VE) is to ask yourself why. Why do they want to attend? Why do vendors show up? Why do attendees show up? Normally, in a live event, the why could be getting buyers in front of sellers. Instead of an exhibit hall setup, you… Read more »