I was 47 years old when I launched my wedding and event planning business. I didn’t have a business plan. I didn’t have a marketing budget. I had just been laid off, I had a severance package, and I had a burning belief that I was meant to do something more. That’s it. And somehow,… Read more »
Once you know your income goals and minimum hourly rate, the next question is: how do you actually charge clients? There are five main pricing models in the event planning industry, and the right one depends on your niche, your clients, and where you are in your business. Let’s break them all down. Pricing Model… Read more »
I can’t tell you how many aspiring event planners have told me they’re not ready to launch because they don’t have a website yet. Or they’re waiting on business cards. Or they want to take one more course first. I understand the impulse, but none of those things will get you your first client. Let’s… Read more »