We had a great time on our LIVE interview session with Stephanie LaFlora discussing MULTI-SIDED PLATFORM MANAGEMENT. It took being rejected for service at five separate salons due to her 4C textured hair for Stephanie LaFlora to realize that something was terribly wrong with the beauty industry. Driven to solve the problems of her own… Read more »
We had a great time on our interview session with Annie McAllister talking about THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP. Annie brings a wealth of expertise with 14 years of dedicated experience in event production, positioning her as an invaluable asset to the 15|40 family. Her professional journey encompasses a diverse range… Read more »
We had a great time on our live interview session with John Dwyer talking about DIRECT RESPONSE MARKETING. John Dwyer is the owner of the Institute Of Wow, a Direct Response Marketing Company that provides businesses with highly creative customer attraction concepts. Known as “JD”, this guy is a marketing enigma, an ideas guru who… Read more »
We had a great time on our live interview session with Amanda Sherlip discussing PLANNING SUCCESSFUL NON-PROFIT AND SMALL BUSINESS EVENTS. Amanda Sherlip is the Founder and Principal of Avant Grand Consulting and is the outgoing Executive Director with Hands Across the Sea. With two decades of experience spanning philanthropic leadership, entrepreneurship, and executive management,… Read more »
Join me Thursday, October 16 at 1:00 PM EDT where I will interview Wendy Kay about CULTIVATING A CURATED CREATIVE TEAM. Thriving on creating something from nothing, Wendy welcomes the creative challenge and complex logistics required to (literally) build an event from the ground up. From design conception to collaborating with the creative team and… Read more »
We had a great time on our interview with Maria Bayer about IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS. Maria Bayer is a leading sales and mindset strategist for wedding and event professionals who want to book next-level clients and scale their businesses to multi 6- and 7-figures. She teaches a modern sales approach… Read more »
We had a great time with Joe Apfelbaum discussing HOW TO USE AI TO GROW YOUR BUSINESS. Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. Joe is a business strategist, marketing expert, AI consultant, and certified Google trainer. Joe is the author of five books, and his latest release is… Read more »
We had a great time on our interview session with Lasada Pippen talking aboutTHE CLIMB: MOVING BEYOND BARRIERS AND ELEVATING YOUR IMPACT. Lasada Pippen is a former computer engineer turned motivational powerhouse. As a first-generation college graduate, first-generationcorporate professional, and bilingual STEM expert, Lasada’s journey is a real-world story of resilience, grit, and reinvention. Growing… Read more »
The event world has always been about connection, but in 2026, connection looks different—and better—than ever before. Couples, companies, and nonprofits are seeking experiences that are not just beautiful, but intentional, sustainable, and deeply personal. Technology is sharper, design is bolder, and traditions are finding new life alongside immersive innovations. The result? Events that feel… Read more »
Creating a wedding website might seem like just another item on a never-ending to-do list, but it’s actually a huge aid to the rest of your wedding planning, as well as a fun way to get everyone excited about the event. Most importantly, it’s an important resource for your guests. It’s their digital go-to for… Read more »
The difference between the conference social where you had those delicious canapes and loved the wine so much you had to ask the bartender for the name and that family reunion where all that was left after half an hour was a bowl of peanuts and where Cousin Cletus did cannonballs in the hotel fountain… Read more »
Join me LIVE on Facebook and LinkedIn on Thursday, June 5, at 1:00 PM EDT where I will interview Magi Fisher about ALL THINGS LEGAL IN YOUR WEDDING AND EVENT BUSINESS. Magi is a multi-hyphenate photographer, lawyer, and founder, with a diverse portfolio of successful brands. Her career journey has taken her from photographing professional… Read more »
Las Vegas is synonymous with glamour, excitement, and unforgettable entertainment. Bringing a taste of Sin City to your event can elevate it to a new level of sophistication and fun. Whether you’re planning a wedding, a milestone birthday, or a corporate gala, a Vegas-themed party can be the epitome of class and style. Here’s how… Read more »
Boho weddings have become synonymous with free-spirited, laid-back vibes, but they can also be the epitome of elegance and sophistication. If you’re dreaming of a wedding that combines bohemian charm with refined elegance, this blog post is for you. Here are some stunning ideas to inspire your elegant boho wedding. Venue Selection Outdoor Settings: Opt… Read more »
The Fourth of July is synonymous with festive celebrations, fireworks, and an unmistakable sense of American pride. Planning a party for this special day can be as thrilling as it is daunting. Whether you’re organizing a small family gathering or a large-scale community event, here are some tips to make your Fourth of July party… Read more »
In the fast-paced world of event planning and management, creating and maintaining an active presence on social media is crucial for attracting clients and promoting your services. However, constantly generating new content can be time-consuming and challenging. That’s where content repurposing comes in. By repurposing your existing social media event business content, you can maximize… Read more »
Join me LIVE on Facebook and LinkedIn on Thursday, May 1, at 1:00 PM EDT where I will interview Doug C. Brown about how to TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS. Doug C. Brown is the founder of CEO Sales Strategies and… Read more »
Memorial Day is a significant holiday in the United States, dedicated to honoring the men and women who have died serving in the U.S. military. It’s also an occasion that marks the unofficial start of summer, making it a popular time for hosting gatherings. Here are some thoughtful and festive ideas for planning a Memorial… Read more »
Planning a summer wedding can be an exhilarating journey, filled with endless opportunities for vibrant colors, outdoor settings, and sunlit celebrations. However, ensuring everything runs smoothly requires a detailed timeline to keep you on track. Below is your ultimate month-by-month wedding planning guide in an easy-to-follow chart format: Timeline Tasks & To-Dos 12+ Months Before… Read more »
Graduation is a milestone that deserves celebration. Whether it’s from high school, college, or any other educational institution, marking the end of this journey with a luxurious bash can create memories that last a lifetime. Here’s how to plan an upscale graduation party that will impress your guests and honor the graduate in style. Selecting… Read more »