We define luxury
as the complete absence of worry.
From New York City and beyond, that’s what we deliver to our discerning couples in the form of exceptionally produced, deeply personal events.
With seasoned production expertise that amplifies joy. Transparent stewardship that alleviates stress. Strategic vendor partnerships that simplify every decision. And an abundance of genuine care.
Our signature is creating weddings that feel as extraordinary as they look. Deeply invested in the fulfillment of your vision and your enjoyment of the journey that leads us there, we pursue perfection — and we are known for delivering it.
Annette Naif
CEO, NAIF Productions
Annette Naif is a veteran wedding and event producer with over 30 years of experience crafting extraordinary events across New York and beyond. As CEO and Creative Director of Naif Productions, she brings a producer’s precision — honed through decades of complex productions for audiences of up to 1,800 — to every wedding she touches.
A former faculty member at New York University, Founder and President of the Event Planners Association NY Chapter, and BizBash Producer of the Year finalist, Annette’s reputation is built on one simple promise: she delivers. Every time.
Working with a carefully limited number of couples each year, Naif Productions offers the rare combination of high-level strategic production and deeply personal care — so your wedding is not just beautiful, but unforgettable.









