Category: Podcast

ALL THINGS LEGAL IN YOUR WEDDING AND EVENT BUSINESS

We had a great time on our LIVE interview session with Magi Fisher talking about ALL THINGS LEGAL IN YOUR WEDDING AND EVENT BUSINESS. Magi is a multi-hyphenate photographer, lawyer, and founder, with a diverse portfolio of successful brands. Her career journey has taken her from photographing professional surfers in some of the world’s most… Read more »

TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS

We had a great time on our LIVE Interview session with Doug C. Brown talking about how to TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS. Doug C. Brown is the founder of CEO Sales Strategies and a renowned Sales Revenue and Profit Growth… Read more »

CULTIVATING A CURATED CREATIVE TEAM

We had a great time on our LIVE interview session with Wendy Kay about CULTIVATING A CURATED CREATIVE TEAM. Thriving on creating something from nothing, Wendy welcomes the creative challenge and complex logistics required to (literally) build an event from the ground up. From design conception to collaborating with the creative team and directing the… Read more »

PLANNING SUCCESSFUL NON-PROFIT AND SMALL BUSINESS EVENTS

We had a great time on our LIVE interview session with Amanda Sherlip talking about PLANNING SUCCESSFUL NON-PROFIT AND SMALL BUSINESS EVENTS. Amanda Sherlip is the Founder and Principal of Avant Grand Consulting and is the outgoing Executive Director with Hands Across the Sea. With two decades of experience spanning philanthropic leadership, entrepreneurship, and executive… Read more »

THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP

We had a great time on our LIVE interview session with Annie McAllister talking about THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP. Annie brings a wealth of expertise with 14 years of dedicated experience in event production, positioning her as an invaluable asset to the 15|40 family. Her professional journey encompasses a diverse… Read more »

MASTERING SEO, SOCIAL MEDIA MARKETING, & GOOGLE ADS: ESSENTIAL STRATEGIES TO BOOST YOUR ONLINE PRESENCE

We had a great time on our LIVE interview session with Brandon Leibowitz talking about MASTERING SEO, SOCIAL MEDIA MARKETING, & GOOGLE ADS: ESSENTIAL STRATEGIES TO BOOST YOUR ONLINE PRESENCE. Brandon Leibowitz has been running and operating SEO Optimizers since 2007. It is a digital marketing company that focuses on helping small and medium-sized businesses… Read more »

IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS

We had a great time on our LIVE interview session with Maria Bayer talking about IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS. Maria Bayer is a leading sales and mindset strategist for wedding and event professionals who want to book next-level clients and scale their businesses to multi 6- and 7-figures. She teaches a… Read more »

BRINGING PLANNERS TOGETHER AT THE EVENT PLANNER EXPO IN NYC

We had a great time on our LIVE interview session with Jessica Stewart talking about BRINGING PLANNERS TOGETHER AT THE EVENT PLANNER EXPO IN NYC. Jessica Stewart embarked on her career journey with a Communications Degree as a graduate of the University of Massachusetts. She went on to assume positions at two of the most… Read more »

THE BACKEND OF BUSINESS – THE NOT SO FUN STUFF NO ONE TALKS ABOUT

We had a great time on our LIVE interview session with Cameron Forbes@forbesfunctions  talking about THE BACKEND OF BUSINESS – THE NOT SO FUN STUFF NO ONE TALKS ABOUT. Cameron Forbes is the visionary founder of Forbes Functions, where exceptional event planning meets the pulse of New York City. At Forbes Functions, Cameron leverages her… Read more »

HOW TO BE PROFITABLE AS A WEDDING AND EVENT PLANNER

Are you grappling with how to price your event planning services so you get the business, and you make money? It’s a common struggle, and in this episode of “A Turn of Events,” we’re learning from Annette Naif, CEO and Creative Director of Naif Productions, herself! In this solo episode, Annette tackles the crucial question:… Read more »

HOW BUSINESS RELATIONSHIPS HELP YOU GROW

Are you looking to build lasting business relationships in the wedding and event planning industry? In this episode, Annette Naif chats with Brian Worley, the creative force behind B Worley Productions. Brian brings an arsenal of high profile event experiences with over 22 years of experience in the business in wedding and event planning industry…. Read more »

HOW TO LEVERAGE LINKEDIN TO GET WEDDING AND EVENT CLIENTS

In this episode of the podcast “A Turn of Events,” host Annette Naif interviews Karen Yankovich, the CEO of Uplevel Media and a LinkedIn marketing expert. They discuss how wedding and event planners can leverage LinkedIn to attract clients and grow their businesses. Karen emphasizes the importance of establishing a strong personal brand on LinkedIn,… Read more »

THE ART OF GROWING AN EMAIL LIST USING LEAD MAGNETS

Need expert advice on growing your email list? Look no further! In this episode of “A Turn of Events,” host Annette Naif sits down with Natalie Gray, an online business founder and mentor, to discuss the power of lead magnets in attracting clients and growing your email list. Natalie shares valuable insights on creating compelling… Read more »

WHY RADICAL CANDOR IS THE KEY TO UNLOCKING YOUR CREATIVE

“Curiosity and passion are the engines of growth.” In this episode of the podcast “A Turn of Events,” Annette Naif interviews Darnell Brown, a fractional growth strategist & designer who helps creative and non-creative entrepreneurs power up and impact lives through his courses, frameworks, and community. Some of his clients include BAND-AID, J&J, /dev/color, and… Read more »

USING STRATEGIC PARTNERSHIPS TO BUILD YOUR BUSINESS AND SERVE YOUR COMMUNITY

By nurturing relationships, forming partnerships, and leveraging existing connections, event planners can increase their chances of success and deliver exceptional events for their clients. In this episode, we dive into the power of strategic partnerships with the incredible Bobby D. Ehlert, a world champion auctioneer and event consultant. Bobby shares his journey of establishing a… Read more »

PRICING

Pricing your wedding and event planning services can be tricky. Annette has lots of terrific pointers that can set you on the right track in your business. Pricing is just one of the topics at Annette’s free Event Planning Business Masterclass. In this episode Annette gives an overview on pricing. Register now for the free… Read more »

ATTRACTING CLIENTS

If you’re looking for the best ways to attract and close new wedding and event planning clients, Annette will cover that topic and much more at her free Event Planning Business Masterclass. Listen in as Annette explains a few highlights of her Masterclass. Register now for the free Event Planning Business Masterclass

TECHNOLOGY IN EVENT PLANNING: VrPlanr

We had a great time on our LIVE interview session with Monica Balli discussing TECHNOLOGY IN EVENT PLANNING: VrPlanr. Monica Balli is based in Tuscany, Italy, and has 20 yrs experience as a destination event planner, with over 800 events planned throughout the Mediterranean, USA and opening new, amazing destinations in Middle East and Africa…. Read more »

HOW TO TRANSFORM YOUR LIFE AND BUSINESS with Bruce Hill

We had a great time on our LIVE interview session with Bruce Hill discussing HOW TO TRANSFORM YOUR LIFE AND BUSINESS. Bruce Hill is a Sales Coach and Professional Speaker with New Skills New You. He helps individuals and organizations improve performance, productivity, and profitability in the area of sales, leadership, team building, customer service,… Read more »

GIRL, GET OVER YOURSELF: OVERCOMING SELF-SABOTAGE WHEN IT’S TIME TO SHIFT with Marissa Q. Paine

We had a great time on our LIVE interview session with Marissa Q. Paine discussing GIRL, GET OVER YOURSELF: OVERCOMING SELF-SABOTAGE WHEN IT’S TIME TO SHIFT. Marissa Q. Paine is a transformational executive coach for women entrepreneurs and executives and an elephant-in-the-room change leadership consultant to mission-centered organizations. Her #MakeShiftHappen mantra inspires visionaries worldwide to… Read more »