Hosting a Virtual Holiday Party/Dinner
In the age of COVID-19, we are all looking for new ways to connect with loved ones and friends from a distance. Since social distancing mandates are preventing us from meeting up as we usually would during the holiday season, it is vital that we learn to adapt as best...
5 Wedding Registry Etiquette Mistakes to Avoid
The wedding registry experience has changed a lot over the last twenty years. Couples today have many more options, from traditional department stores to online services, and even honeymoon or other experience-based registries. Yet, even as technology changes, good...
Responsibly Catering Your Socially Distanced Outdoor Gathering
Since it has become apparent that the impacts of COVID-19 are here to stay, many catering companies across the world are having to adapt to stay afloat. Naturally, the most challenging aspect of the pandemic for catering companies is the fact that events are much more...
The Dos and Don’ts of a Virtual Wedding
If you and your partner were planning to get married in the spring or summer of 2020, it is likely that things probably haven’t panned out as you hoped. With COVID-19 impacting people who work in weddings in various ways, you might be turning your attention towards...
5 Ways Event Planning Companies Save the Day
Planning a corporate event, wedding, and any other occasion in between can be a difficult task that requires balancing many moving pieces. Event planners and professional party organizers are highly sought-after for their ability to manage every aspect of the...
Hosting Virtual Conventions in the CoVID-19 Era
What do dinosaurs and conventions have in common? They’ve both gone extinct . . . or at least it feels that way. The standing room only panels and meetings, the gregarious socials that are the backbone of innovation and networking for many industries are, at best,...
Should You Be Selling During “Unsellable” Times?
Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer,...
Convert Your In-Person Events to Virtual Events
Address the “Why” The first tactic to planning your virtual event (VE) is to ask yourself why. Why do they want to attend? Why do vendors show up? Why do attendees show up? Normally, in a live event, the why could be getting buyers in front of sellers. Instead of an...
Planning Your First Event
The difference between the conference social where you had those delicious canapes and loved the wine so much you had to ask the bartender for the name and that family reunion where all that was left after half an hour was a bowl of peanuts and where Cousin Cletus did...
Live, Virtual or Hybrid Event Branding: A How-To Guide
Regardless of your industry, and whether you are hosting a live, virtual or hybrid event, branding is everything. Your target audience will often make split second decisions about your product/service, based on their most recent encounter with your branding. Branding...