When you’re planning a corporate or business event to generate leads, raise your brand awareness, or reward your employees, there is always a certain amount of prep involved. And planning the perfect event can soon become overwhelming if you don’t have the support you need. So here are some tips to help you host a memorable business get-together:
Set Your Goals
Start by defining who your event is geared toward, and what you’re trying to accomplish by gathering people for your special occasion: are you promoting the release of a new product? Celebrating your team members for their accomplishments? Is it a networking event designed to establish new partnerships? This will help you figure out the scope of your event, the number of attendees you’re expecting, how big of a venue and how much food and refreshments you’ll need, and also what kind of promotional items and giveaways you will be handing out at the party. If you’re having a hard time choosing a theme for your gathering, a professional event planning service can take care of all the details for you.
Establish a Budget
Just like for any other aspect of your business, you need to consider what kind of return on investment you’ll get from your event so you can come up with a reasonable budget. List all the costs involved in organizing your party: renting a venue, catering services, entertainment, gift bags, or promotional products, plus the cost of advertising your event. And don’t forget the cost of labor, as you’ll probably need to hire staff to serve refreshments to your guests, man the parking lot, or set up and tear down after the event. Look for sponsors to partner with in order to keep your costs down; you can also reach out to your community and explain how your event can benefit the local economy, and have them help you find a suitable venue and advertise your event.
Hire a Keynote Speaker
If you’re organizing an event to thank your employees for their hard work or to share some exciting news regarding new products, new hires, or new partnerships, having a top thought leader or industry expert deliver the keynote speech and set the tone for the event is sure to leave a memorable impression on your attendees. Famous motivational speakers and business coaches can be hired to share their wisdom with a crowd. But if your budget is limited, look for local business leaders and entrepreneurs that have an impact on your community, and ask them if they’d be willing to participate in your event and help your attendees feel inspired, motivated, and optimistic for the future. And if your event is geared toward new customers, hire a speaker or entertainer who is a fan of your brand to help you promote it.
Promote Your Event
Once you’ve picked a date and theme for your event, make sure you advertise it way ahead of time so that your invitees can make plans to attend. If you’re inviting your team members for a gathering, sending a company-wide email may be all you need to get the word out. But if you’re trying to attract new clients or dazzle potential investors, you may have to be a bit more creative in terms of marketing and advertising. You can launch a social media campaign to let people know about your gathering using a Facebook ads maker to create a message that will stand out. And when using your social media channels to promote your event, make sure to include call to action buttons such as “Get Directions” or “Learn More” to provide your guests with all the information they need to join the party.
Organizing a successful business event takes time and preparation. Thankfully, you can hire professionals that will take the guesswork out of party planning and help you create a memorable event, whether you’re celebrating your team members or looking for new customers.
Ready to plan your next unforgettable event? Let naifproductions.com help you deliver a flawless experience that will build relationships and create brand loyalty beyond measure.
This article was written by Gloria Martinez.
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About Naif Productions:
Naif Productions is a strategic event planning, design and production firm specializing in corporate, live coaching sales events, social, non-profit, and weddings. Based in New York City, we produce events worldwide from Fortune 500 clients and coaches to families and charities. Naif Productions specializes in helping clients attain their goals, realize return on investment, and achieve the most unique, creative experiences.
About Annette Naif:
Since 1986 Annette Naif has been designing and producing custom events, helping clients create their unique style that translates into a memorable and profitable experience. Annette spent 17 years producing events in the motion picture industry where she helped coordinate numerous productions for film and episodic television programs. Since then Annette’s been running her own event production company, coaching other event planners, teaching an event operations and production course at NYU, and now is the CEO & Creative Director of Naif Productions.