Category: Coaching

THE CLIMB: MOVING BEYOND BARRIERS AND ELEVATING YOUR IMPACT

We had a great time on our interview session with Lasada Pippen talking aboutTHE CLIMB: MOVING BEYOND BARRIERS AND ELEVATING YOUR IMPACT. Lasada Pippen is a former computer engineer turned motivational powerhouse. As a first-generation college graduate, first-generationcorporate professional, and bilingual STEM expert, Lasada’s journey is a real-world story of resilience, grit, and reinvention. Growing… Read more »

Planning Your First Event

The difference between the conference social where you had those delicious canapes and loved the wine so much you had to ask the bartender for the name and that family reunion where all that was left after half an hour was a bowl of peanuts and where Cousin Cletus did cannonballs in the hotel fountain… Read more »

ALL THINGS LEGAL IN YOUR WEDDING AND EVENT BUSINESS

We had a great time on our LIVE interview session with Magi Fisher talking about ALL THINGS LEGAL IN YOUR WEDDING AND EVENT BUSINESS. Magi is a multi-hyphenate photographer, lawyer, and founder, with a diverse portfolio of successful brands. Her career journey has taken her from photographing professional surfers in some of the world’s most… Read more »

3 Simple Tips to Repurpose Your Social Media Wedding & Event Business Content

In the fast-paced world of event planning and management, creating and maintaining an active presence on social media is crucial for attracting clients and promoting your services. However, constantly generating new content can be time-consuming and challenging. That’s where content repurposing comes in. By repurposing your existing social media event business content, you can maximize… Read more »

TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS

We had a great time on our LIVE Interview session with Doug C. Brown talking about how to TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS. Doug C. Brown is the founder of CEO Sales Strategies and a renowned Sales Revenue and Profit Growth… Read more »

Integrating Advanced Technology in Events: Elevating Experiences and Streamlining Execution

In today’s fast-paced and tech-driven world, the events industry is evolving rapidly. Attendees expect more than just the standard fare of speakers, food, and entertainment. They’re looking for experiences that are interactive, personalized, and seamless—and technology is the key to meeting these expectations. As experienced event planners, it’s crucial to stay ahead of the curve… Read more »

Creating a Stunning Luxury Wedding: The Art of Exquisite Decorations

Your wedding day is one of the most important days of your life, and every detail should reflect your unique style and personality. If you’re dreaming of a luxury wedding, the decorations are key to setting the tone and creating an unforgettable atmosphere. From opulent floral arrangements to lavish table settings, every element should exude… Read more »

Unique Venue Selection Tips for Your Next Event

Choosing the right venue is one of the most important decisions you’ll make when planning an event. The venue sets the tone, influences the guest experience, and can make or break the overall success of the occasion. While traditional event spaces like banquet halls and hotel ballrooms are great options, thinking outside the box can… Read more »

CULTIVATING A CURATED CREATIVE TEAM

We had a great time on our LIVE interview session with Wendy Kay about CULTIVATING A CURATED CREATIVE TEAM. Thriving on creating something from nothing, Wendy welcomes the creative challenge and complex logistics required to (literally) build an event from the ground up. From design conception to collaborating with the creative team and directing the… Read more »

Setting the Stage for Success: Wedding & Event Planning Staff Code of Conduct

Planning a wedding or any significant event requires careful coordination, attention to detail, and a team of dedicated professionals to bring the vision to life. Event planning staff play a crucial role in ensuring the success of these special occasions. To maintain professionalism, uphold ethical standards, and deliver exceptional service, it is essential to establish… Read more »

PLANNING SUCCESSFUL NON-PROFIT AND SMALL BUSINESS EVENTS

We had a great time on our LIVE interview session with Amanda Sherlip talking about PLANNING SUCCESSFUL NON-PROFIT AND SMALL BUSINESS EVENTS. Amanda Sherlip is the Founder and Principal of Avant Grand Consulting and is the outgoing Executive Director with Hands Across the Sea. With two decades of experience spanning philanthropic leadership, entrepreneurship, and executive… Read more »

Ultra-Luxury Retro Wedding Themes

Creating an ultra-luxury retro wedding is about blending the elegance and charm of bygone eras with today’s high-end sophistication. The theme often draws inspiration from specific historical periods, from the roaring 1920s to the glamorous 1950s, infusing each detail with a sense of timeless luxury. Key to achieving this is an emphasis on opulent decor,… Read more »

Business Success Checklist For Wedding Planners

Planning a wedding is a complex and time-consuming task, even for those of us whose job it is! As a wedding planner, it would be wise to have your own checklist to ensure that everything runs smoothly on your clients’ big day. Here are some important things that wedding planners should include in their checklist… Read more »

6 To-Dos Before Starting an Event Planning Business

After being barred from creating precious memories due to the pandemic, the event planning industry has become more prominent as people want to have the best events for themselves and their loved ones. “We see a greater demand towards event planning because people want to make sure that their events are worth their money, especially… Read more »

Why Are Coaching And Mentoring So Important?

According to the Queensland Government, coaching and mentoring empower entrepreneurs to reach goals by asking questions and providing feedback instead of telling them what to do. Coaching and mentoring are great for helping staff to learn new skills or enhance current skills while increasing their confidence. Both coaching and mentoring are highly effective learning techniques… Read more »

THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP

We had a great time on our LIVE interview session with Annie McAllister talking about THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP. Annie brings a wealth of expertise with 14 years of dedicated experience in event production, positioning her as an invaluable asset to the 15|40 family. Her professional journey encompasses a diverse… Read more »

What to Know When Planning a Corporate Holiday Party

Planning a corporate holiday party can be a rewarding yet challenging endeavor. It’s a chance to celebrate and build camaraderie, but it also requires attention to detail, logistics, and office dynamics. Here’s a guideline to help you plan a successful corporate holiday party: Planning Phase Set a Budget Determine the budget: Speak to executives or… Read more »

MASTERING SEO, SOCIAL MEDIA MARKETING, & GOOGLE ADS: ESSENTIAL STRATEGIES TO BOOST YOUR ONLINE PRESENCE

We had a great time on our LIVE interview session with Brandon Leibowitz talking about MASTERING SEO, SOCIAL MEDIA MARKETING, & GOOGLE ADS: ESSENTIAL STRATEGIES TO BOOST YOUR ONLINE PRESENCE. Brandon Leibowitz has been running and operating SEO Optimizers since 2007. It is a digital marketing company that focuses on helping small and medium-sized businesses… Read more »

IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS

We had a great time on our LIVE interview session with Maria Bayer talking about IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS. Maria Bayer is a leading sales and mindset strategist for wedding and event professionals who want to book next-level clients and scale their businesses to multi 6- and 7-figures. She teaches a… Read more »