After being barred from creating precious memories due to the pandemic, the event planning industry has become more prominent as people want to have the best events for themselves and their loved ones.

“We see a greater demand towards event planning because people want to make sure that their events are worth their money, especially as they have been deprived of the opportunity due to the pandemic. This also leads to more event planning companies operating because of the industry’s high demand. But just as more people enter this field, it has undoubtedly become more competitive,” says Lincoln Beck, finance and market analyst of Bizhero, a pioneer business news network specializing in industry and market trends.

So, you want to start an event planning business? Great! Event planning is a fun and exciting industry to be in. But before you get started, there are a few things you should do first. Here are six to-dos to get you started on the right foot:

1. Do Your Research

Event planning is a competitive industry, so it’s essential to do your research and understand the market. What kind of events do you want to specialize in? Who is your target audience? What are your competitors doing? Once you have a good understanding of the market, you can develop your niche.

2. Develop A Business Plan

This is an essential step for any business, especially for event planning. You must set goals, understand your financial situation, and develop a marketing strategy. This will give you a roadmap to follow as you start your business.

3. Get Organized

Event planning is all about organization. You need to be able to juggle multiple tasks at once and keep everything running smoothly. Start by organizing your office and setting up systems to help you stay on track.

4. Build A Network

Event planning is a people business. The more people you know, the better off you’ll be. Attend industry events, join professional organizations, and get connected online. The more connections you have, the easier it will be to find clients and grow your business.

5. Invest In Education

There are many moving parts to event planning, so educating yourself on the industry is essential. There are many online courses and certification programs available. Investing in your education will help you be more successful in your business. The best event specialists are those with on-hand experience while enriching their knowledge in education.

Naif Productions offers a 1-1 coaching program to help wedding and event planners around the world to create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromising their quality of life.

6. Have Fun!

Event planning should be fun! If it’s not, you’re doing something wrong. Remember to enjoy the process and the challenges that come with it. This is an exciting industry, so embrace it and have fun!

Have Your Events Just The Way You Want It

Event planning may be fun but not accessible; not all companies can deliver the client’s wants. Hence, you must leave all the event planning to the experts in the field.

Naif Productions is a team of professionals with years of event planning experience under their belt. Team Building? Weddings? Parties? Formal and informal events? Fret no more! We at Naif Productions know what to do for you and your events.

Contact us at Naif Productions, and let us help you produce a profitable, engaging, fun event!

This article was written by Eliza Kennedy.

WE’D LOVE FOR YOU TO SHARE THIS IN YOUR NEWSLETTER OR WEBSITE BUT PLEASE INCLUDE THE FOLLOWING COMPLETE INFORMATION: Event Producer Strategist, Entrepreneur, Speaker, and Coach, Annette Naif, CEO & Creative Director of Naif Productions

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About Naif Productions:

Naif Productions is a strategic event planning, design and production firm specializing in corporate, live coaching sales events, social, non-profit, and weddings. Based in New York City, we produce events worldwide from Fortune 500 clients and coaches to families and charities. Naif Productions specializes in helping clients attain their goals, realize return on investment, and achieve the most unique, creative experiences.

About Annette Naif:

Since 1986 Annette Naif has been designing and producing custom events, helping clients create their unique style that translates into a memorable and profitable experience. Annette spent 17 years producing events in the motion picture industry where she helped coordinate numerous productions for film and episodic television programs. Since then Annette’s been running her own event production company, coaching other event planners, teaching an event operations and production course at NYU, and now is the CEO & Creative Director of Naif Productions.

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