Do you ever wonder how your friends and family members involved in charity or philanthropy can make the most of their time, talent, and money? They throw fundraising events to support their favorite causes — why can’t you? You can, too! The key is planning the perfect event.
According to the Planning Institute Australia, planning creates quality places that generate charity while strengthening urban and regional communities. Planning allows economic growth to coexist with environmental goals and community aspirations.
“Events are an essential component of any fundraising program, and as with any activity, it is critical to plan thoroughly, execute well, and initiate post-event with a promising strategy and approach that motivates supporters so they stay connected,” says philanthropist and leasing specialist Olivia Jones from Ask Funding.
While there are plenty of tips for throwing a successful fundraiser (and we’ve got some great ones here), the details matter, so what are you waiting for? Read on to find out everything you need to know about throwing a successful event.
1. Pick the Right Audience
First and foremost, you want to pick the right audience for your event. This one is simple but so important! Fundraisers are people, and people like to support people. If you give a speech at a wedding, you want to ensure the couple is having a good time. If the event is beneficial, you want to ensure the crowd is happy to support your cause. So, keep this in mind when choosing who to invite to your event.
2. Choose the Best Event Venue
The venue plays an essential role in your event planning success. It’s the one thing that sets your fundraiser apart from the rest. If the platform is too crowded or not up to code, your guests will be too. They won’t be able to mingle, interact, or be themselves. Plus, they might not feel comfortable or enjoy themselves while they’re there.
3. Don’t Forget About The Marketing Part
Don’t let the details get you down. The marketing side of your event is just as crucial as the day-of-the-event side. The more you do, the easier it will be to top it all off. Take the time to market your event, and you’ll have more success than you might have otherwise. You can also add your event to different social media platforms to find new followers and followers in need of new friends.
4. Have a Goal-Setter in Mind
One of the most important things you can do for your event is to pick a purpose. Your event’s goal should be to provide value to the attendees/fundraisers. Suppose this is an information-gathering event, for example. In that case, your objective could be to let the attendees/fundraisers discover a new sport or to show them where their money goes. You don’t have to be an expert at every topic you cover to have a purpose.
5. Plan Ahead
You don’t want to plan a disaster. That said, you do want to prepare for the unexpected. First, find out the “plan” part of your event. Are there going to be any unexpected expenses? Are there going to be any incredible benefits? Are there any unforeseen challenges in the way of your event? Your answer to these questions should tell you your actual corporate event plans.
6. Let Your Volunteers Do Their Job
Your volunteers are the backbone of your event. They help run your fundraiser and make it all possible. But, you don’t need to hire employees to help; you can have your friends/family members help. Your event is just as much a party as a fundraiser, so have your friends/family members bring a little “fun” to the party. If you have young kids interested in helping, let them join the fun, too!
Plan For A Perfect Fundraising Event With Naif Productions
Don’t let the details get you down. The marketing side of your event is just as crucial as the day-of-event side. The more you do, the easier it will be to top it all off. Take the time to market your event, and you’ll have more success than you might have otherwise.
Naif Productions is a full-service event planning firm that takes pride in getting to know its clients’ personalities and tastes and drawing on their event planning experience to ensure smooth operations. Naif Productions has over 25 years of event design experience and has consistently exceeded client expectations. We will collaborate with you to design a one-of-a-kind event, whether a small, intimate gathering or a large-scale extravaganza.
Contact us today and let us show you how easy planning a fundraising event can be!
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This article was written by Gloria Martinez.
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About Naif Productions:
Naif Productions is a strategic event planning, design and production firm specializing in corporate, live coaching sales events, social, non-profit, and weddings. Based in New York City, we produce events worldwide from Fortune 500 clients and coaches to families and charities. Naif Productions specializes in helping clients attain their goals, realize return on investment, and achieve the most unique, creative experiences.
About Annette Naif:
Since 1986 Annette Naif has been designing and producing custom events, helping clients create their unique style that translates into a memorable and profitable experience. Annette spent 17 years producing events in the motion picture industry where she helped coordinate numerous productions for film and episodic television programs. Since then Annette’s been running her own event production company, coaching other event planners, teaching an event operations and production course at NYU, and now is the CEO & Creative Director of Naif Productions.