Starting a business is one of the most vulnerable things you can do. You’re putting your name, your dreams, and your time on the line, and doing it in an industry where other people’s most meaningful moments are in your hands. Of course there’s fear. Here are the six most common fears I hear from… Read more »
I’ve been in the event industry for over 30 years. I’ve produced corporate galas, destination weddings, large-scale non-profit events, and everything in between. I’ve made mistakes, pivoted strategies, rebuilt from difficult seasons, and built a business I’m genuinely proud of. Here’s what I know now that I wish someone had told me at the beginning…. Read more »
I hear it constantly from new planners: ‘I just need to get started, so I’ll take any client who comes my way.’ I get it. When your calendar is empty and the bills are real, beggars can’t be choosers, right? Here’s the thing: that mindset, left unchecked, creates a business that works you to the… Read more »
When most people think about marketing, they think about paid ads, influencer partnerships, or a big social media following. Those are all tools, but they’re not where your first clients are coming from. Your first clients come from intentional, structured outreach to the people who already know and trust you. And it can happen in… Read more »
Before you write a single caption, film a single reel, or send a single pitch email, you need to complete one exercise. Not because it’s required by some marketing rulebook, but because without it, every marketing effort you make is a shot in the dark. This is the ideal client exercise, and it will change… Read more »
In the world of event planning, personalization has become the gold standard for creating meaningful and unforgettable experiences. Whether you’re organizing a wedding, corporate event, or birthday celebration, weaving unique and personal elements into the fabric of the event can leave a lasting impression on your guests. Here are some creative and practical ways to… Read more »
Choosing the right venue is one of the most important decisions you’ll make when planning an event. The venue sets the tone, influences the guest experience, and can make or break the overall success of the occasion. While traditional event spaces like banquet halls and hotel ballrooms are great options, thinking outside the box can… Read more »
Many people dream of becoming a wedding or event planner. They imagine designing beautiful celebrations, working with creative vendors, and helping clients celebrate some of the most meaningful moments of their lives. Then reality hits. Most aspiring planners quickly start asking themselves questions like: “Do I need experience before I start?” “Where do I even… Read more »
Starting a wedding or event planning business is exciting. You set up your Instagram, tell your friends, and maybe even design a logo. Then you wait. And wait. And wait. Weeks pass…sometimes months…and no one hires you. If this sounds familiar, you’re not alone. After coaching hundreds of planners, I’ve noticed the same patterns over… Read more »
Starting an event planning business is exciting, but many beginners jump into marketing before they’ve built the basic structure of their business. That’s like building a house without a foundation. Before you book your first client, there are five essential pieces every planner should have in place. 1. Your Event Planning Niche One of the… Read more »
One of the most common questions aspiring planners ask me is whether they need a certification to get started. It’s a fair question; in many industries, credentials are the price of entry. But wedding and event planning isn’t one of them. The short answer is no. Unlike medicine, law, or finance, there is no governing… Read more »
Getting your first client is often the hardest part, not because opportunities don’t exist, but because most new planners don’t know where to look. The good news is that you don’t need a large following, a big advertising budget, or years of experience to land your first booking. You just need to start where you… Read more »
The difference between the conference social where you had those delicious canapes and loved the wine so much you had to ask the bartender for the name and that family reunion where all that was left after half an hour was a bowl of peanuts and where Cousin Cletus did cannonballs in the hotel fountain… Read more »
In the fast-paced world of event planning and management, creating and maintaining an active presence on social media is crucial for attracting clients and promoting your services. However, constantly generating new content can be time-consuming and challenging. That’s where content repurposing comes in. By repurposing your existing social media event business content, you can maximize… Read more »
Starting a wedding or event business can be a thrilling venture. For many, the allure of being part of couples’ special days or planning memorable events is a dream come true. However, like with any new business, the fear of the unknown can be overwhelming. Will clients trust you? Will your business be successful? How… Read more »
In today’s fast-paced and tech-driven world, the events industry is evolving rapidly. Attendees expect more than just the standard fare of speakers, food, and entertainment. They’re looking for experiences that are interactive, personalized, and seamless—and technology is the key to meeting these expectations. As experienced event planners, it’s crucial to stay ahead of the curve… Read more »
Your wedding day is one of the most important days of your life, and every detail should reflect your unique style and personality. If you’re dreaming of a luxury wedding, the decorations are key to setting the tone and creating an unforgettable atmosphere. From opulent floral arrangements to lavish table settings, every element should exude… Read more »
Choosing the right venue is one of the most important decisions you’ll make when planning an event. The venue sets the tone, influences the guest experience, and can make or break the overall success of the occasion. While traditional event spaces like banquet halls and hotel ballrooms are great options, thinking outside the box can… Read more »
Planning a wedding or any significant event requires careful coordination, attention to detail, and a team of dedicated professionals to bring the vision to life. Event planning staff play a crucial role in ensuring the success of these special occasions. To maintain professionalism, uphold ethical standards, and deliver exceptional service, it is essential to establish… Read more »
Creating an ultra-luxury retro wedding is about blending the elegance and charm of bygone eras with today’s high-end sophistication. The theme often draws inspiration from specific historical periods, from the roaring 1920s to the glamorous 1950s, infusing each detail with a sense of timeless luxury. Key to achieving this is an emphasis on opulent decor,… Read more »