Category: Coaching

Why Are Coaching And Mentoring So Important?

According to the Queensland Government, coaching and mentoring empower entrepreneurs to reach goals by asking questions and providing feedback instead of telling them what to do. Coaching and mentoring are great for helping staff to learn new skills or enhance current skills while increasing their confidence. Both coaching and mentoring are highly effective learning techniques… Read more »

THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP

We had a great time on our LIVE interview session with Annie McAllister talking about THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP. Annie brings a wealth of expertise with 14 years of dedicated experience in event production, positioning her as an invaluable asset to the 15|40 family. Her professional journey encompasses a diverse… Read more »

What to Know When Planning a Corporate Holiday Party

Planning a corporate holiday party can be a rewarding yet challenging endeavor. It’s a chance to celebrate and build camaraderie, but it also requires attention to detail, logistics, and office dynamics. Here’s a guideline to help you plan a successful corporate holiday party: Planning Phase Set a Budget Determine the budget: Speak to executives or… Read more »

MASTERING SEO, SOCIAL MEDIA MARKETING, & GOOGLE ADS: ESSENTIAL STRATEGIES TO BOOST YOUR ONLINE PRESENCE

We had a great time on our LIVE interview session with Brandon Leibowitz talking about MASTERING SEO, SOCIAL MEDIA MARKETING, & GOOGLE ADS: ESSENTIAL STRATEGIES TO BOOST YOUR ONLINE PRESENCE. Brandon Leibowitz has been running and operating SEO Optimizers since 2007. It is a digital marketing company that focuses on helping small and medium-sized businesses… Read more »

IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS

We had a great time on our LIVE interview session with Maria Bayer talking about IRRESISTIBLE SELLING: MASTERING THE ART OF HIGH-VALUE BOOKINGS. Maria Bayer is a leading sales and mindset strategist for wedding and event professionals who want to book next-level clients and scale their businesses to multi 6- and 7-figures. She teaches a… Read more »

BRINGING PLANNERS TOGETHER AT THE EVENT PLANNER EXPO IN NYC

We had a great time on our LIVE interview session with Jessica Stewart talking about BRINGING PLANNERS TOGETHER AT THE EVENT PLANNER EXPO IN NYC. Jessica Stewart embarked on her career journey with a Communications Degree as a graduate of the University of Massachusetts. She went on to assume positions at two of the most… Read more »

THE BACKEND OF BUSINESS – THE NOT SO FUN STUFF NO ONE TALKS ABOUT

We had a great time on our LIVE interview session with Cameron Forbes @forbesfunctions  talking about THE BACKEND OF BUSINESS – THE NOT SO FUN STUFF NO ONE TALKS ABOUT. Cameron Forbes is the visionary founder of Forbes Functions, where exceptional event planning meets the pulse of New York City. At Forbes Functions, Cameron leverages… Read more »

Elegant Autumn Wedding Ideas: Embrace the Season with Style

Autumn is a magical time of year to tie the knot. The crisp air, vibrant foliage, and cozy ambiance create a perfect backdrop for a memorable celebration. If you’re dreaming of an elegant autumn wedding, here are some inspiring ideas to make your big day truly special. Rich Color Palette Autumn weddings offer a stunning… Read more »

Enchanted Forest Wedding Theme: A Magical Journey into Nature’s Embrace

When you dream of your wedding day, do you envision a fairytale setting, where nature’s beauty wraps around you like a soft embrace? An Enchanted Forest wedding theme brings that dream to life, offering an ethereal and romantic atmosphere that will leave you and your guests spellbound. This theme combines the rustic charm of the… Read more »

Embrace the Season: Top Fall Party Themes for Your Next Celebration

As the leaves change color and the air turns crisp, fall offers the perfect backdrop for memorable gatherings. Whether you’re planning a casual get-together or an elegant soiree, embracing the season’s unique charm can elevate your event. Here are some inspiring fall party themes to help you celebrate in style. Harvest Festival Capture the essence… Read more »

Luxury Garden Parties: How to Host an Unforgettable Outdoor Soiree

When the weather is warm, and the flowers are in full bloom, there’s nothing quite like hosting an elegant garden party. Whether you’re celebrating a special occasion or simply gathering friends for an afternoon of delight, an outdoor soiree in a beautifully curated garden can create memories that last a lifetime. Here’s how to plan… Read more »

Elegant Spanish Style Weddings: A Timeless Celebration of Love

There is something undeniably enchanting about a Spanish-style wedding. Rich in tradition, culture, and vibrant colors, these weddings encapsulate the essence of romance and celebration. Whether you’re drawn to the historical charm of a Spanish mission, the allure of flamenco music, or the warmth of Mediterranean cuisine, an elegant Spanish-style wedding promises to be an… Read more »

HOW TO BE PROFITABLE AS A WEDDING AND EVENT PLANNER

Are you grappling with how to price your event planning services so you get the business, and you make money? It’s a common struggle, and in this episode of “A Turn of Events,” we’re learning from Annette Naif, CEO and Creative Director of Naif Productions, herself! In this solo episode, Annette tackles the crucial question:… Read more »

HOW BUSINESS RELATIONSHIPS HELP YOU GROW

Are you looking to build lasting business relationships in the wedding and event planning industry? In this episode, Annette Naif chats with Brian Worley, the creative force behind B Worley Productions. Brian brings an arsenal of high profile event experiences with over 22 years of experience in the business in wedding and event planning industry…. Read more »

HOW TO LEVERAGE LINKEDIN TO GET WEDDING AND EVENT CLIENTS

In this episode of the podcast “A Turn of Events,” host Annette Naif interviews Karen Yankovich, the CEO of Uplevel Media and a LinkedIn marketing expert. They discuss how wedding and event planners can leverage LinkedIn to attract clients and grow their businesses. Karen emphasizes the importance of establishing a strong personal brand on LinkedIn,… Read more »

THE ART OF GROWING AN EMAIL LIST USING LEAD MAGNETS

Need expert advice on growing your email list? Look no further! In this episode of “A Turn of Events,” host Annette Naif sits down with Natalie Gray, an online business founder and mentor, to discuss the power of lead magnets in attracting clients and growing your email list. Natalie shares valuable insights on creating compelling… Read more »

WHY RADICAL CANDOR IS THE KEY TO UNLOCKING YOUR CREATIVE

“Curiosity and passion are the engines of growth.” In this episode of the podcast “A Turn of Events,” Annette Naif interviews Darnell Brown, a fractional growth strategist & designer who helps creative and non-creative entrepreneurs power up and impact lives through his courses, frameworks, and community. Some of his clients include BAND-AID, J&J, /dev/color, and… Read more »

USING STRATEGIC PARTNERSHIPS TO BUILD YOUR BUSINESS AND SERVE YOUR COMMUNITY

By nurturing relationships, forming partnerships, and leveraging existing connections, event planners can increase their chances of success and deliver exceptional events for their clients. In this episode, we dive into the power of strategic partnerships with the incredible Bobby D. Ehlert, a world champion auctioneer and event consultant. Bobby shares his journey of establishing a… Read more »

PRICING

Pricing your wedding and event planning services can be tricky. Annette has lots of terrific pointers that can set you on the right track in your business. Pricing is just one of the topics at Annette’s free Masterclass- Dreams to Dollars. In this episode Annette gives an overview on pricing. My live masterclass is here!… Read more »

ATTRACTING CLIENTS

If you’re looking for the best ways to attract and close new wedding and event planning clients, Annette will cover that topic and much more at her free Masterclass- Dreams to Dollars. Listen in as Annette explains a few highlights of her Masterclass. My live masterclass is here! Launch your wedding and event planning business… Read more »