We had a great time on our LIVE interview session with Marissa Q. Paine discussing GIRL, GET OVER YOURSELF: OVERCOMING SELF-SABOTAGE WHEN IT’S TIME TO SHIFT. Marissa Q. Paine is a transformational executive coach for women entrepreneurs and executives and an elephant-in-the-room change leadership consultant to mission-centered organizations. Her #MakeShiftHappen mantra inspires visionaries worldwide to… Read more »
We had a great time on our LIVE interview session with Julie DeLucca-Collins about PODCAST STRATEGY. Julie DeLucca-Collins is the Founder and CEO of Go Confidently Coaching and the host of the popular podcast Casa De Confidence Podcast. Julie began her career as a Pre-K teacher and later worked with Middle School students. Over the… Read more »
We had a great time on our LIVE interview session with Robin Hills about HOW TO SLOW DOWN TO SPEED UP IN BUSINESS. Robin Hills is the Director of Ei4Change – Emotional Intelligence 4 Change – a company specializing in training, coaching and personal development focused on emotional intelligence, positive psychology and neuroscience. Robin has… Read more »
We had a great time on our LIVE interview session with Whitney Eckis about THE POWER OF INFLUENCE. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing, a creative communications agency based… Read more »
We had a great time on our LIVE interview session with Laurel Carpenter discussing WHY YOUR BRAND VOICE IS IMPORTANT AND HOW TO FIND IT. In 2018, Laurel left a 20-year career as a social service executive specializing in learning and development to start a branding and writing agency, Pearl Consulting NYC, with her journalist… Read more »
We had a great time on our LIVE interview session with Julie Livingston discussing LINKEDIN TIPS FOR BUSINESS OWNERS. Julie Livingston, president, WantLeverage Communications, is a New York City-based public relations and LinkedIn marketing expert. She specializes in elevating executive presence by developing their thought leadership and media placement, as a means of strengthening competitive… Read more »
We had a great time on our LIVE interview session with Stephanie LaFlora discussing MULTI-SIDED PLATFORM MANAGEMENT. It took being rejected for service at five separate salons due to her 4C textured hair for Stephanie LaFlora to realize that something was terribly wrong with the beauty industry. Driven to solve the problems of her own… Read more »
When you’re planning a corporate or business event to generate leads, raise your brand awareness, or reward your employees, there is always a certain amount of prep involved. And planning the perfect event can soon become overwhelming if you don’t have the support you need. So here are some tips to help you host a… Read more »
Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer, you should be selling it. Your act of… Read more »
Regardless of your industry, and whether you are hosting a live, virtual or hybrid event, branding is everything. Your target audience will often make split second decisions about your product/service, based on their most recent encounter with your branding. Branding is how your company communicates valuable information about your values and strengths while your audience… Read more »
Does your force majeure clause in your venue agreement cover the cancellation of an event from the coronavirus? We recently had our first client ask if they could get liability insurance to cover the cancellation of their signed venue agreement for an event in June in NYC. For this particular client, their force majeure clause… Read more »
As we go into the second quarter of the year, it’s extremely important to keep the momentum going in your business. We did extremely well the first quarter of the year but I went into the second quarter feeling uninspired. This is not uncommon when you own a business but it doesn’t feel good when… Read more »
Unlike a corporate job where the employees adapt to the culture of the company, as a business owner, we need to learn to adapt to the culture of each client, and that can be challenging as everyone has their own style of working. I found it’s important to set guidelines from the beginning. Teach the… Read more »
I recently had an event planner client ask me how I schedule out my days and what systems I use. (I coach event planners on how to start an event planning business without making costly mistakes or help kick their existing business to the next level.) The first thing I do each day is workout… Read more »
I met Monica and Merritt at the Shankminds conference this past January in NYC. The team at M&C has some great advice for direct mail personalization that makes a difference — and makes your message stand out. Take a look at this very brief video with some good examples you can use in your next… Read more »
Listen, I know better than anyone that running an event planning business can be extremely challenging but you can’t sit around and cry about it, you have to pick yourself up and keep going. Just this past month I was told NO more times I want to admit. HOWEVER, I was told YES. We need… Read more »
Whether you are an event planner or hosting your own event, balancing an event budget can be challenging. As an event planner, it is your responsibility to provide a detailed budget and manage the finances throughout the planning process. We always like to cushion the budget so we don’t have to come back to the… Read more »
Hotel agreements can be extremely intimidating but if you know what concessions can be negotiated you can save your clients thousands of dollars. 1. Sleeping Room Nights – In addition to negotiating a low attrition rate on our sleeping room block, we negotiate 1 complimentary sleeping room for every 40 sleeping rooms booked by our… Read more »
As first published in Special Events Magazine. As a service-based event business, we have had our fair share of difficult clients from the know-it-alls, last-minute-changers, Prada-ideas-on-a-Wal-Mart-budgeter, can’t-make-a-decisioner, never-happys, the polite-and-pickies, and the fighters. High-maintenance clients are never easy but here are seven simple but powerful strategies you can use when dealing with difficult clients. 1…. Read more »
Sharing files with my colleagues and clients has become a very important part of running my event planning business efficiently. It is extremely important to make sure that you are using the right file-sharing systems and policies so you are not at a security risk. Here are a few file sharing habits to stay away… Read more »