Unlike a corporate job where the employees adapt to the culture of the company, as a business owner, we need to learn to adapt to the culture of each client, and that can be challenging as everyone has their own style of working. I found it’s important to set guidelines from the beginning. Teach the… Read more »
I recently had an event planner client ask me how I schedule out my days and what systems I use. (I coach event planners on how to start an event planning business without making costly mistakes or help kick their existing business to the next level.) The first thing I do each day is workout… Read more »
I met Monica and Merritt at the Shankminds conference this past January in NYC. The team at M&C has some great advice for direct mail personalization that makes a difference — and makes your message stand out. Take a look at this very brief video with some good examples you can use in your next… Read more »
Listen, I know better than anyone that running an event planning business can be extremely challenging but you can’t sit around and cry about it, you have to pick yourself up and keep going. Just this past month I was told NO more times I want to admit. HOWEVER, I was told YES. We need… Read more »
Whether you are an event planner or hosting your own event, balancing an event budget can be challenging. As an event planner, it is your responsibility to provide a detailed budget and manage the finances throughout the planning process. We always like to cushion the budget so we don’t have to come back to the… Read more »
Hotel agreements can be extremely intimidating but if you know what concessions can be negotiated you can save your clients thousands of dollars. 1. Sleeping Room Nights – In addition to negotiating a low attrition rate on our sleeping room block, we negotiate 1 complimentary sleeping room for every 40 sleeping rooms booked by our… Read more »
As first published in Special Events Magazine. As a service-based event business, we have had our fair share of difficult clients from the know-it-alls, last-minute-changers, Prada-ideas-on-a-Wal-Mart-budgeter, can’t-make-a-decisioner, never-happys, the polite-and-pickies, and the fighters. High-maintenance clients are never easy but here are seven simple but powerful strategies you can use when dealing with difficult clients. 1…. Read more »
Sharing files with my colleagues and clients has become a very important part of running my event planning business efficiently. It is extremely important to make sure that you are using the right file-sharing systems and policies so you are not at a security risk. Here are a few file sharing habits to stay away… Read more »
