Category: Business Tips

WHY RADICAL CANDOR IS THE KEY TO UNLOCKING YOUR CREATIVE

“Curiosity and passion are the engines of growth.” In this episode of the podcast “A Turn of Events,” Annette Naif interviews Darnell Brown, a fractional growth strategist & designer who helps creative and non-creative entrepreneurs power up and impact lives through his courses, frameworks, and community. Some of his clients include BAND-AID, J&J, /dev/color, and… Read more »

USING STRATEGIC PARTNERSHIPS TO BUILD YOUR BUSINESS AND SERVE YOUR COMMUNITY

By nurturing relationships, forming partnerships, and leveraging existing connections, event planners can increase their chances of success and deliver exceptional events for their clients. In this episode, we dive into the power of strategic partnerships with the incredible Bobby D. Ehlert, a world champion auctioneer and event consultant. Bobby shares his journey of establishing a… Read more »

PRICING

Pricing your wedding and event planning services can be tricky. Annette has lots of terrific pointers that can set you on the right track in your business. Pricing is just one of the topics at Annette’s free Masterclass- Dreams to Dollars. In this episode Annette gives an overview on pricing. My live masterclass is here!… Read more »

ATTRACTING CLIENTS

If you’re looking for the best ways to attract and close new wedding and event planning clients, Annette will cover that topic and much more at her free Masterclass- Dreams to Dollars. Listen in as Annette explains a few highlights of her Masterclass. My live masterclass is here! Launch your wedding and event planning business… Read more »

TECHNOLOGY IN EVENT PLANNING: VrPlanr

We had a great time on our LIVE interview session with Monica Balli discussing TECHNOLOGY IN EVENT PLANNING: VrPlanr. Monica Balli is based in Tuscany, Italy, and has 20 yrs experience as a destination event planner, with over 800 events planned throughout the Mediterranean, USA and opening new, amazing destinations in Middle East and Africa…. Read more »

HOW TO TRANSFORM YOUR LIFE AND BUSINESS with Bruce Hill

We had a great time on our LIVE interview session with Bruce Hill discussing HOW TO TRANSFORM YOUR LIFE AND BUSINESS. Bruce Hill is a Sales Coach and Professional Speaker with New Skills New You. He helps individuals and organizations improve performance, productivity, and profitability in the area of sales, leadership, team building, customer service,… Read more »

GIRL, GET OVER YOURSELF: OVERCOMING SELF-SABOTAGE WHEN IT’S TIME TO SHIFT with Marissa Q. Paine

We had a great time on our LIVE interview session with Marissa Q. Paine discussing GIRL, GET OVER YOURSELF: OVERCOMING SELF-SABOTAGE WHEN IT’S TIME TO SHIFT. Marissa Q. Paine is a transformational executive coach for women entrepreneurs and executives and an elephant-in-the-room change leadership consultant to mission-centered organizations. Her #MakeShiftHappen mantra inspires visionaries worldwide to… Read more »

PODCAST STRATEGY with Julie DeLucca-Collins

We had a great time on our LIVE interview session with Julie DeLucca-Collins about PODCAST STRATEGY. Julie DeLucca-Collins is the Founder and CEO of Go Confidently Coaching and the host of the popular podcast Casa De Confidence Podcast. Julie began her career as a Pre-K teacher and later worked with Middle School students. Over the… Read more »

HOW TO SLOW DOWN TO SPEED UP IN BUSINESS with Robin Hills

We had a great time on our LIVE interview session with Robin Hills about HOW TO SLOW DOWN TO SPEED UP IN BUSINESS. Robin Hills is the Director of Ei4Change – Emotional Intelligence 4 Change – a company specializing in training, coaching and personal development focused on emotional intelligence, positive psychology and neuroscience. Robin has… Read more »

THE POWER OF INFLUENCE with Whitney Eckis

We had a great time on our LIVE interview session with Whitney Eckis about THE POWER OF INFLUENCE. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing, a creative communications agency based… Read more »

LINKED IN TIPS FOR BUSINESS OWNERS with Julie Livingston

We had a great time on our LIVE interview session with Julie Livingston discussing LINKEDIN TIPS FOR BUSINESS OWNERS. Julie Livingston, president, WantLeverage Communications, is a New York City-based public relations and LinkedIn marketing expert. She specializes in elevating executive presence by developing their thought leadership and media placement, as a means of strengthening competitive… Read more »

MULTI-SIDED PLATFORM MANAGEMENT with Stephanie LaFlora

We had a great time on our LIVE interview session with Stephanie LaFlora discussing MULTI-SIDED PLATFORM MANAGEMENT. It took being rejected for service at five separate salons due to her 4C textured hair for Stephanie LaFlora to realize that something was terribly wrong with the beauty industry. Driven to solve the problems of her own… Read more »

9 Must-Have Items Every Planner Should Bring to an Event

No matter how big or small the event, planners have to be prepared for anything and everything. After all, it’s their job to ensure the event goes off without a hitch! “When it comes to events, planners are the ones who make sure everything runs smoothly. From start to finish, they are responsible for ensuring… Read more »

Tips for Planning and Hosting Memorable Business Events

When you’re planning a corporate or business event to generate leads, raise your brand awareness, or reward your employees, there is always a certain amount of prep involved. And planning the perfect event can soon become overwhelming if you don’t have the support you need. So here are some tips to help you host a… Read more »

Should You Be Selling During “Unsellable” Times? 

Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer, you should be selling it. Your act of… Read more »

Live, Virtual or Hybrid Event Branding: A How-To Guide

Regardless of your industry, and whether you are hosting a live, virtual or hybrid event, branding is everything. Your target audience will often make split second decisions about your product/service, based on their most recent encounter with your branding. Branding is how your company communicates valuable information about your values and strengths while your audience… Read more »

Force Majeure Clauses in Event Contracts

Does your force majeure clause in your venue agreement cover the cancellation of an event from the coronavirus? We recently had our first client ask if they could get liability insurance to cover the cancellation of their signed venue agreement for an event in June in NYC. For this particular client, their force majeure clause… Read more »

Feeling Uninspired Into The Second Quarter

As we go into the second quarter of the year, it’s extremely important to keep the momentum going in your business. We did extremely well the first quarter of the year but I went into the second quarter feeling uninspired. This is not uncommon when you own a business but it doesn’t feel good when… Read more »