Congratulations! Your big day isn’t too far away. When your wedding finally rolls around, you’ll be full of excitement for your future together with your partner. Be sure to keep the positive vibes front and center by planning your wedding budget in advance. Speak to your partner and agree about the amount you want to… Read more »
The COVID-19 pandemic persists in impacting couples planning their weddings. Despite the progress achieved in the fight against the pandemic, more and more couples have cancelled or postponed their wedding celebrations early this year. “Despite the lifting of lockdown restrictions, many couples are still scrambling to organize their ideal weddings in the backdrop of imposed… Read more »
The wedding industry was one of the many unlucky economic sectors to suffer tremendously from the coronavirus pandemic. As a result, brides and grooms rushed to cancel or push back venue reservations, caterers, photographers, and the multiple other vendors needed for a well-rounded wedding ceremony. Couples also had to make tough decisions such as choosing… Read more »
When planning a wedding, going wedding cake tasting is probably the one activity everyone enjoys. A whole afternoon tasting and trying different dessert options, what’s not to love? Still, don’t underestimate this appointment. After all, the cake makes a big impression on everyone. And there’s much more to cake tasting than trying all the samples. But,… Read more »
Your big day is finally within touching distance! It’s time for you to think about how you want your wedding to look, and how you want yourself to look during the ceremony. You might already have a dress in mind, but have you put much thought into your wedding veil? In case you are feeling… Read more »
The wedding registry experience has changed a lot over the last twenty years. Couples today have many more options, from traditional department stores to online services, and even honeymoon or other experience-based registries. Yet, even as technology changes, good manners never do. The rules of etiquette still apply. And, not to make you nervous, but… Read more »
Since it has become apparent that the impacts of COVID-19 are here to stay, many catering companies across the world are having to adapt to stay afloat. Naturally, the most challenging aspect of the pandemic for catering companies is the fact that events are much more restricted due to social distancing measures. With most state… Read more »
If you and your partner were planning to get married in the spring or summer of 2020, it is likely that things probably haven’t panned out as you hoped. With COVID-19 impacting people who work in weddings in various ways, you might be turning your attention towards holding your special day virtually. Of course, as… Read more »
Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer, you should be selling it. Your act of… Read more »
Address the “Why” The first tactic to planning your virtual event (VE) is to ask yourself why. Why do they want to attend? Why do vendors show up? Why do attendees show up? Normally, in a live event, the why could be getting buyers in front of sellers. Instead of an exhibit hall setup, you… Read more »
Regardless of your industry, and whether you are hosting a live, virtual or hybrid event, branding is everything. Your target audience will often make split second decisions about your product/service, based on their most recent encounter with your branding. Branding is how your company communicates valuable information about your values and strengths while your audience… Read more »
This time of year, we can usually start to look forward to our calendars filling up with parties and celebrations. But unfortunately, there are times (like now) when it just isn’t possible to gather your loved ones in person. Does that mean you have to forfeit the festivities? No! While you may not be able… Read more »
There’s no doubt that wedding planning can be a stressful business. So many decisions to make, puzzle pieces to coordinate, people to manage. All the while, trying to juggle your job, your family, your social life, and paying the bills. But don’t forget: this is supposed to be fun! Fortunately, there are some things you… Read more »
Coronavirus has had an impact on nearly every facet of our lives: job loss, work at home orders, restaurant shutdowns, remote schooling. And it’s not just the everyday that has been affected. What about those rituals? The rites of passage by which we mark the periods of our lives? Already, graduation ceremonies are being canceled,… Read more »