The Stages of Great Event Sales

As most of you know, selling event tickets is no easy task. One thing you must keep in mind while selling is the entire marketing and sales funnel. Doing this effectively should create a happy customer base that will be much easier to sell to the next time. Stage 1: Prospects Okay, so you’ve got… Read more »

5 Risky File Sharing Habits to Avoid

Sharing files with my colleagues and clients has become a very important part of running my event planning business efficiently. It is extremely important to make sure that you are using the right file-sharing systems and policies so you are not at a security risk. Here are a few file sharing habits to stay away… Read more »

Why Events Are Great For Employee Morale

It’s hard to keep your employees happy these days. It’s been shown that happy employees are more productive with greater longevity. Why else would Google and Facebook go to such extremes to make their offices so employee-friendly? One thing we’ve found is that events are a great way to improve company morale. Here are a… Read more »

Recap of Michael Cerbelli’s Hot List 2014

ARIA About Entertainment Danny Bergold (424) 201-5428 dbergold@about-entertainment.com Scott Fields, Craig Hendry, Liam McLachlan and Jason Short make up the unique group. Offering a blend of pop and opera they take classical sound and make it their own. Blake Band E Three NYC Evan Tyler (212) 354-6460 etyler@ethreenyc.com Playing music from the 1920’s through today’s… Read more »

Top 12 Trends For Today’s Bride For The New Year

Trend #12 – The Ring Brides are shying away from the traditional engagement ring. The latest tweak on tradition include cool cuts, intricate settings, dazzling different tints and modern styles that forgo the solitaire altogether. A platinum setting and simple diamond are no longer the norm. Bigger is better. Vintage is back. Lots of color,… Read more »

Questions Your Event Team Should be Prepared To Answer

When planning and producing an event your event team is expected to have answers ready for any questions attendees may have. Prior to an event, it’s important that all of the event team be given any information that could help them answer any questions that may be asked by attendees. As with any helpful checklist,… Read more »

10 TIPS ON ACHIEVING THE PERFECT EVENT ATMOSPHERE

One of the most important parts of a successful event is the atmosphere! A great atmosphere allows your guests the ability to relax, interact with other guests and enjoy the festivities of the events. Below are ten steps to managing a great event! 1. Strategy Development and Having the Right Support When planning an event, an… Read more »

RECAP OF MICHAEL CERBELLI’S “THE HOT LIST” 2013

Rock and Soul Band – E3 Rock and Soul is the most interactive, energetic, and versatile band in the world of Entertainment. With the power of a NJ-based Rock & Roll band combined with the industry’s best soul performers, this musical act has quickly found their rightful place amongst the most requested bands for private… Read more »

NYE Party Ideas

DIY COUNTDOWN CHAMPAGNE FLUTES Further amp up the anticipation of the 10 second countdown as well as add some extra detail to your champagne flutes by simply adding self-stick numbers (found where office/art supplies sold) to champagne flutes. Not only is it super quick and easy, but the numbers will double as glass markers too…. Read more »

iPAD APPS TO HELP MANAGE YOUR EVENT

It is unquestionable that the iPad has impacted the events industry. From client presentations, product and information displays, and evaluation surveys, to project management apps there seems to be a feature or application for everything whether you are an event planner or hosting your own event. Here are the top apps I use and love… Read more »

TIPS ON HOW TO FILL YOUR EVENT

You want to have an event but you are panicking because you are not sure you can fill the event. Most often clients ask me how they can get people to come to their event. Of course, you could cancel the event if you are not getting a good response but if you are anything… Read more »

THINKING OF HOSTING YOUR OWN LIVE EVENT?

Thinking of hosting your own live event but you don’t know where to begin? Here are some initial questions to think about that will help you get started. What type of event will you hold? (e.g., conference, workshop, retreat, etc.) When will you hold the event? (e.g., summer, fall, weekday, weekend, etc.) What location will… Read more »

HOW TO PAIR FOOD AND WINES

It can be a little overwhelming figuring out what wines to pair with your food. Here are some tips on how to pick the best wine with your favorite dish. Beef Simple Roasted Grilled Cabernet Sauvignon Merlot Red Boudreaux Shiraz Zinfandel In a sauce Chateauneuf-du-Pape Cabernet Sauvignon Shiraz Zinfandel Braised In red wine (match with… Read more »

CHOOSING THE PERFECT EVENT PLANNER

Choosing an event planner can be very overwhelming. Here are some tips on what to consider when choosing the perfect planner. Is the event planner listening? Make sure they get what your event is all about. Do your personalities match? There will be a lot of communication back and forth during the planning of your… Read more »