The wedding registry experience has changed a lot over the last twenty years. Couples today have many more options, from traditional department stores to online services, and even honeymoon or other experience-based registries. Yet, even as technology changes, good manners never do. The rules of etiquette still apply. And, not to make you nervous, but… Read more »
Since it has become apparent that the impacts of COVID-19 are here to stay, many catering companies across the world are having to adapt to stay afloat. Naturally, the most challenging aspect of the pandemic for catering companies is the fact that events are much more restricted due to social distancing measures. With most state… Read more »
If you and your partner were planning to get married in the spring or summer of 2020, it is likely that things probably haven’t panned out as you hoped. With COVID-19 impacting people who work in weddings in various ways, you might be turning your attention towards holding your special day virtually. Of course, as… Read more »
Planning a corporate event, wedding, and any other occasion in between can be a difficult task that requires balancing many moving pieces. Event planners and professional party organizers are highly sought-after for their ability to manage every aspect of the process. A successful gathering requires expertise and seasoned specialists to navigate the unpredictable nature that… Read more »
What do dinosaurs and conventions have in common? They’ve both gone extinct . . . or at least it feels that way. The standing room only panels and meetings, the gregarious socials that are the backbone of innovation and networking for many industries are, at best, just not a good idea during the covid pandemic… Read more »
Sales is an act of service. Unfortunately, its intrusive nature means it’s not always viewed that way. However, the fundamental concept of sales is clear: You have a service or product to provide. If this product or service is a solution to a problem for the consumer, you should be selling it. Your act of… Read more »
Address the “Why” The first tactic to planning your virtual event (VE) is to ask yourself why. Why do they want to attend? Why do vendors show up? Why do attendees show up? Normally, in a live event, the why could be getting buyers in front of sellers. Instead of an exhibit hall setup, you… Read more »
Regardless of your industry, and whether you are hosting a live, virtual or hybrid event, branding is everything. Your target audience will often make split second decisions about your product/service, based on their most recent encounter with your branding. Branding is how your company communicates valuable information about your values and strengths while your audience… Read more »
This time of year, we can usually start to look forward to our calendars filling up with parties and celebrations. But unfortunately, there are times (like now) when it just isn’t possible to gather your loved ones in person. Does that mean you have to forfeit the festivities? No! While you may not be able… Read more »
There’s no doubt that wedding planning can be a stressful business. So many decisions to make, puzzle pieces to coordinate, people to manage. All the while, trying to juggle your job, your family, your social life, and paying the bills. But don’t forget: this is supposed to be fun! Fortunately, there are some things you… Read more »
Coronavirus has had an impact on nearly every facet of our lives: job loss, work at home orders, restaurant shutdowns, remote schooling. And it’s not just the everyday that has been affected. What about those rituals? The rites of passage by which we mark the periods of our lives? Already, graduation ceremonies are being canceled,… Read more »
Does your force majeure clause in your venue agreement cover the cancellation of an event from the coronavirus? We recently had our first client ask if they could get liability insurance to cover the cancellation of their signed venue agreement for an event in June in NYC. For this particular client, their force majeure clause… Read more »
This luxury resort does not lack options for breathtaking meetings and weddings. This resort highlights Mayan culture through a both modern and nature-focused design. Choose from beaches, multiple decks, a pier, their gardens, infinity pool and waterfall or this magnificent lagoon for your wedding (or corporate event. This secluded location is surrounded by 29 acres of… Read more »
As we go into the second quarter of the year, it’s extremely important to keep the momentum going in your business. We did extremely well the first quarter of the year but I went into the second quarter feeling uninspired. This is not uncommon when you own a business but it doesn’t feel good when… Read more »
Unlike a corporate job where the employees adapt to the culture of the company, as a business owner, we need to learn to adapt to the culture of each client, and that can be challenging as everyone has their own style of working. I found it’s important to set guidelines from the beginning. Teach the… Read more »
I recently had an event planner client ask me how I schedule out my days and what systems I use. (I coach event planners on how to start an event planning business without making costly mistakes or help kick their existing business to the next level.) The first thing I do each day is workout… Read more »
Food and beverage costs can be a significant part of the event budget. Here are some things to know when working with a caterer, and money saving tips to consider. When putting your catering budget together consider the following factors: Number of attendees Length of time Food Beverage Rentals Table décor Permits Labor (captain,… Read more »
I met Monica and Merritt at the Shankminds conference this past January in NYC. The team at M&C has some great advice for direct mail personalization that makes a difference — and makes your message stand out. Take a look at this very brief video with some good examples you can use in your next… Read more »
An effective retreat should build camaraderie among the attendees, provide thought-provoking content, relieve stress, offer healthy food and beverage options, and include fun and motivating activities that are good for the mind, body and soul set in a positive environment. Here are a few tips for hosting an effective retreat: Purpose The first thing you… Read more »
Listen, I know better than anyone that running an event planning business can be extremely challenging but you can’t sit around and cry about it, you have to pick yourself up and keep going. Just this past month I was told NO more times I want to admit. HOWEVER, I was told YES. We need… Read more »